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How to write a marketing plan

Westwood, John,

How to write a marketing plan - Fifth Edition. - London: Kogan Page, 2016 - ix, 175 pages : - Creating success .

Revised edition of the author's How to write a marketing plan, 2013.

ISBN: 9780749475710 (paperback)

Subjects--Topical Terms:
Marketing
BUSINESS & ECONOMICS / Careers / General.
BUSINESS & ECONOMICS / Marketing / General.
SELF-HELP / Personal Growth / General.

Dewey Class. No.: 658.8/02 / WES

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