@book{15,
	author = {Westwood, John,},
	title = {How to write a marketing plan },
	publisher = {Kogan Page,},
	year = {2016},
	series = {Creating success},
	address = {London:},
	edition = {Fifth Edition.},
	note = {Revised edition of the author's How to write a marketing plan, 2013.}
}