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  <titleInfo>
    <title>How to write a marketing plan</title>
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  <name type="personal">
    <namePart>Westwood, John</namePart>
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    <publisher>Kogan Page</publisher>
    <dateIssued>2016</dateIssued>
    <edition>Fifth Edition.</edition>
    <issuance>monographic</issuance>
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    <extent>ix, 175 pages :</extent>
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  <note>Revised edition of the author's How to write a marketing plan, 2013.</note>
  <subject authority="lcsh">
    <topic>Marketing</topic>
  </subject>
  <subject authority="">
    <topic>BUSINESS &amp; ECONOMICS / Careers / General</topic>
  </subject>
  <subject authority="">
    <topic>BUSINESS &amp; ECONOMICS / Marketing / General</topic>
  </subject>
  <subject authority="">
    <topic>SELF-HELP / Personal Growth / General</topic>
  </subject>
  <classification authority="ddc">658.8/02 WES</classification>
  <relatedItem type="series">
    <titleInfo>
      <title>Creating success</title>
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  <identifier type="isbn">9780749475710 (paperback)</identifier>
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    <recordIdentifier>19177496</recordIdentifier>
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