TY  - BOOK
AU  - Westwood,John
TI  - How to write a marketing plan 
T2  - Creating success
SN  - 9780749475710 (paperback)
U1  - 658.8/02 
PY  - 2016///
CY  - London
PB  - Kogan Page
KW  - Marketing
KW  - BUSINESS & ECONOMICS / Careers / General
KW  - BUSINESS & ECONOMICS / Marketing / General
KW  - SELF-HELP / Personal Growth / General
N1  - Revised edition of the author's How to write a marketing plan, 2013
ER  -